Loyalty points are a way for us to reward community members who are active in our forum. You can use these loyalty points specifically for redeeming discount coupons for BrillKids products or for our product partners (Signing Time, Right Brain Kids, etc.). For example, if you're interested in teaching your child sign language, you can go to our forum shop and use your points to get a 10% off discount coupon from Signing Time.
You can also use your points to download premium content for your Little Reader and/or Little Math, if you already have these learning systems. From time to time, you may browse through the lesson libraries and find files with icons which looks like these beside it:
or 
Those icons mean that you need 100 or 200 points in order to download that lesson, and if you choose to get the lessons, those points will be deducted from your account.
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